Making Checklists Sexy? Book Review: “The Checklist Manifesto” by Atul Gawande

Sexy…no, not really. There is no way a checklist on its own is a sexy concept or activity, but what about success? Now we’re talking and that is exactly what surgeon, professor, and author Atul Gawande wrote about in his 2009 book, The Checklist Manifesto: How to Get Things Right (affiliate link). In essence, systematic […]

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5 Cheap Ways to Protect Your Trademarks & Copyrights

Doesn’t matter if you cut hair, write copy, manage money, create websites, sell t-shirts, or coach executives; you actually are selling an idea, and that idea has value. To be able to charge more money than your competitors and to build value in your business, you may use formal methods of protecting your ideas such […]

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What is a trade secret? (And why should you care?)

You may reference “trade secrets” in your non-disclosure agreements (NDAs) with employees, contractors, and joint venture partners. But can you identify the most important trade secrets of your business, and do you know why they are important to you?

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14 Do-It-Yourself Steps to Reduce Business Risk & Liability (Without an LLC)

If you’re starting a business, you’re probably heard that you need to form an LLC or Corporation to protect yourself from risk. But really, that’s not the first place you should start. Here are 14 do-it-yourself steps to reduce the risks of owning a business . . . and most of them don’t require hiring an […]

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how to not get sued video

How to Not Get Sued

I know there are lawyers and information marketers out there who will say that how to not get sued is about having written contracts, forming a LLC, or “investing” in their latest membership program. Nope. It’s much simpler than that.

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4 Rules for Relationships in Business (and Life)

People are vital in growing your business. I won’t say your people are the “most important asset” of your business—because people are not things—but your business will succeed or fail based upon the people who are involved. Some of those people are clients and customers, some are evangelists and supporters, and some are your staff, […]

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Mail Danger: Don’t fall for this trick.

I get *so annoyed* by these companies who are trying to defraud every business owner who files to incorporate, form a LLC, or get their DBA. Don’t fall for this!

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Want your customers to be bound by your terms of service?

Do you want your customers to be bound by your terms of service agreement when they buy a product off your website? Here’s a quick tip to make that much more likely.

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Question: “Should I Incorporate in Delaware or Nevada?” Answer: Probably Not.

About half of my new clients wonder if they should incorporate in Delaware or Nevada, probably because they’ve read something online or heard from a colleague one of these two myths. Myth #1: If I form my corporation or LLC in Nevada, then I can avoid income taxes. Nope. This only works if you’re physically […]

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What’s the Difference Between ® and ™?

Wonder why sometimes the trademarked name of a product, a tag line, or logo will have a ® afterwards, and sometimes a ™? In this 2 1/2 minute video, I explain the difference between ® and ™ and why you might want to use one versus the other to protect the trademarks of your small […]

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