“Intellectual Property” (IP) are those assets of a business that are intellectual–in other words, not physical–such as copyrights, patents, and trademarks. But many business owners mix up the different types of IP, which makes it difficult for them to ask the right questions & learn how to make decisions to protect their creations. Here’s an […]
A “joint venture” is any time you are engaged in a project with another business or individual. Joint ventures can range from a short one-time project that doesn’t generate any money, to an ongoing venture that’s really an entirely new business. In many ways, this is a complex relationship, because it may be part partnership, […]
Sexy…no, not really. There is no way a checklist on its own is a sexy concept or activity, but what about success? Now we’re talking and that is exactly what surgeon, professor, and author Atul Gawande wrote about in his 2009 book, The Checklist Manifesto: How to Get Things Right (affiliate link). In essence, systematic […]
Doesn’t matter if you cut hair, write copy, manage money, create websites, sell t-shirts, or coach executives; you actually are selling an idea, and that idea has value. To be able to charge more money than your competitors and to build value in your business, you may use formal methods of protecting your ideas such […]
You may reference “trade secrets” in your non-disclosure agreements (NDAs) with employees, contractors, and joint venture partners. But can you identify the most important trade secrets of your business, and do you know why they are important to you?
If you’re starting a business, you’re probably heard that you need to form an LLC or Corporation to protect yourself from risk. But really, that’s not the first place you should start. Here are 14 do-it-yourself steps to reduce the risks of owning a business . . . and most of them don’t require hiring an […]
I know there are lawyers and information marketers out there who will say that how to not get sued is about having written contracts, forming a LLC, or “investing” in their latest membership program. Nope. It’s much simpler than that.
People are vital in growing your business. I won’t say your people are the “most important asset” of your business—because people are not things—but your business will succeed or fail based upon the people who are involved. Some of those people are clients and customers, some are evangelists and supporters, and some are your staff, […]
I get *so annoyed* by these companies who are trying to defraud every business owner who files to incorporate, form a LLC, or get their DBA. Don’t fall for this!
Do you want your customers to be bound by your terms of service agreement when they buy a product off your website? Here’s a quick tip to make that much more likely.