Most small business owners must manage multiple social media channels, particularly if the company is virtual and does not benefit from traditional storefront marketing. Just like a storefront, however, the most attractive and attention-getting social media accounts rotate their displays frequently, to keep viewers interested and engaged. With this goal in mind, in addition to […]
Some people can get away with no contracts and no corporations for decades of business, while other people implode in litigation. What’s the difference?
This is the fourth post in our Client Spotlight series, where we share interesting stories and answers from our fun entrepreneurial clients. Be sure to check out previous spotlights of Liz Lockard & the Jetsons, and Nathalie Lussier’s coffee with Egyptian royalty. — Kaneisha Grayson is the founder of The Art of Applying, an admissions […]
Hey entrepreneurs, your company is an extension of your person brand. So if something happens — like the company is sold, goes bankrupt, or you leave — can you take your social media accounts with you?
You’re launching a new business or product, but you searched & found that the name is already being used by someone else. Oh no! What do you do? Here’s a guide:
So you think you want to register a copyright over your creative works? First, lets start with the basics—what is a copyright? A copyright is the bundle of rights (to sell, license, reproduce, display, print, publish, perform, or record) over a creative work, including literary, artistic, or musical works. A copyright is NOT a trademark (image, symbol, […]
This is the third post in our Client Spotlight series, where we share fun facts and stories from our wonderful enterpreneur clients. Be sure to check out last month’s Spotlight of Nathalie Lussier, and learn about the smell that makes her productive. — Liz Lockard is a marketing expert, specializing in Google Analytics and SEO […]
You may have heard the story about an artist making prints of other people’s Instagram photos & selling them for $100K each. Should you be worried? Should you cancel your Instagram account and run for the hills? Here’s the real story …
Ever dream of a software service that does everything on your checklist? All the pieces of the puzzle to help make your small business run more smoothly and give you more time for the things that matter most? So do we! In the meantime, it is satisfying to find a service that combines a few solutions. We […]
You’re looking to hire a new staff member for your small business, but should you bring them in as an employee, or as an independent contractor? Here’s a rule of thumb that works well both legally *and* strategically: are you paying for their time, or for their results?