Share Since you’re here, you’ve probably noticed that this site looks completely different than it did just a few days ago. Yes, it’s a total redesign – but not just to freshen things up and look nice. I made calculated changes to both the look & feel and the working of the site to create [...]
Archive | Marketing and Making Money RSS feed for this section
Behind 18Days: Why's of the Long Form Sales Letter, Pricing, 18 Days & Promo
Share Program launches have this mystery to them – why do people craft their pages the way they do, who does calls versus classes versus scholarships versus give aways, pricing and levels and deadlines … all a mysterious combination that may or may not work because we don’t know what actually happens underneath the hype [...]
Hi. My name is Elizabeth. And I have a plan.
Share But … I’m afraid to tell you my plan. You see, my nature in plan-making-and-executing mode is to keep it secret. Keep it safe. That’s what the caveperson inside of me desperately wants to do. Protect the plan. Prevent sabotage of the plan. Focus on the plan. Implement the plan. And while all of [...]
The Real Reason I'm Having a 30% Off Sale. Oh, and the token April Fools website story.
Share You know the “internet sale” drill. First I tell you the Amazing (somewhat-lame-excuse) Story. How today I’m so crazy and embarrassed and sentimental that seven years ago I launched my first website at pottsweinstein.com, for Potts Weinstein Financial Consulting (personal financial & estate planning). How ha! ha! ha! I launched a business on April [...]
Behind Annual Subscriptions, True Fans, and Going All In
Share So if you’ve been around here for the last few months, you may have heard me talk about the 2011 Annual Subscriptions (only available until Dec 31, 2010) – where people can get 1/2 off of everything I offer in 2011 – but I didn’t yet share the backstory. In this video I’m sharing [...]
F It. Let's Go All In.
Share I’m supposed to be on promotional sabbatical. But the wonderfully dangerous side effect of a sabbatical is that crazy/amazing ideas keep coming in to fill up all this creative space. Case in point –> a text I got a few weeks ago: “Why don’t you offer an annual subscription to all of Live Your [...]
(book review) UnMarketing by Scott Stratten: marketing doesn't have to suck. #footnotesFTW
Share If you want to do your marketing/sales/customer service in a way that feels awesome & gets you *better* results than the old way, buy & read UnMarketing: Stop Marketing. Start Engaging. by the awesometastic Scott Stratten. There’s just one thing that Scott and I don’t agree about ….. disclosures: Scott and I are friends [...]
Pole Dancing & Poetry: Taking a Sabbatical from Sales & Promotions
Share It’s been 15 years since I wrote a poem. I write blog posts. I write emails. I write tweets. I write outlines for videos. I write marketing copy for the latest new things I’m launching. It just hasn’t occurred to me to write for no reason. No reason except that … that I need [...]
How to Launch When You're Not Really Here
Share I’m not really here. In June my 5 year old daughter Gracie’s symptoms hit their worst point, we finally got her diagnosed and hospitalized on July 1st, surgery on July 3rd. My life (and business) was temporarily halted so I could concentrate on what’s most important. Of course. And, to be honest, it’s two [...]
And the LYT Show Goes On, Even From the Hospital Room
Share I made reasonable plans … and life got completely ridiculous. The new Live Your Truth store was going to launch a couple weeks ago. But on July 3rd my 5 year old daughter had surgery to remove a brain tumor. Obviously my business launch plans were abandoned as I focused on what was most [...]
I'm Elizabeth Potts Weinstein, a writer, teacher, and coach.