Share “I’m looking at the home page of your website. Elizabeth … what exactly do you do?” And therein was the problem. It was February 2010, a late Friday night video skype meeting with my then-consultant, now-COO Ken Moorhead, going over my product lines and website and figuring out how to take this stuff that [...]
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I'm Not Sorry About Selling.
Share I was going to write a blog post about my last relaunch (for 4 Weeks to Video). How unlike every launch I have ever done, for the very first time, I met my membership goals. Actually, I surpassed my goals. I was going to share the strategies I used in creating buzz, crafting the [...]
Why I'm Letting Go of Things That Make Money
Share In the last 30 days, I decided to not relaunch The Money Tree System, to put my book Grow Up! Strategies on clearance, and to shut down TheWealthSpa.com. These decisions seem completely unreasonable. The program makes money. The book was already printed. The website got google organic traffic. But sometimes the only way to [...]
The Real Secret to Get 12K Followers on Twitter
Share How you are with your friends, people you love and care about? When you meet them for coffee or drinks, do you stand on the chair and throw your business cards at them, screaming about your latest big launch? Do you walk around the restaurant forcing people to stand around you and be part [...]
Why I Never Want to Be Called a Guru … part 2
Share Are you sick of trying to portray yourself as completely successful & perfect all of the time? Especially since life is complicated. Sometimes stuff goes wrong. Or gets messy. Or gets harder. Wouldn’t it be great if you could just tell the entire story, the whole truth, and people would still love you and [...]
Why I Never Want to Be Called a Guru … part 1
Share Have you been told you need to become a guru or an expert to build your business or speaking career? That you must reduce access to you (not answer your own phone, not answer your own email, not speak to people at your events, have someone else manage your social media) in order to [...]
Why I Don't Want Any More Customers
Share Do you have clients, or do you have customers? Are you engaging in one-off transactions, or are you building relationships? Here’s what I’m changing in the culture of Potts Weinstein Enterprises LLC … What do you think? What words do you like to use to describe the people who purchase your services/products and the [...]
Info Products Fail
Share Come on, confess. You know you have information products, binders, CDs, sitting on your shelf unopened in shrink wrapped, or only partially used, or never implemented. I know I do. Boxes & boxes of them. Are we doing a terrible disservice by selling information products to our customers? Are information products a failure? What [...]
How to Seduce Me
Share I get *tons* of people sending me emails, Twitter DMs, and Facebook messages pitching me to buy their stuff, speak at their event, check over their blog, do a joint venture together, etc. It would be impossible for me to work with everyone … but a select few get my immediate response. So how [...]
Know Your Dealbreakers
Share Do you have difficult clients who are driving you up a wall? Are there parts of your business you *hate* doing? Then you probably have compromised on your dealbreakers.
I'm Elizabeth Potts Weinstein, a writer, teacher, and coach.