About the Company

EPW Small Business Law PC is an online law firm that helps entrepreneurs, artists, coaches, consultants, and online publishers get the legal stuff out of their way so they can get back to helping their clients and changing the world. Our services include flat-fee Startup Plans, flat-fee Trademark Plans, and annual retainer General Counsel services.

Core Values:

  • We use the law and our influence for good.
  • We help business owners feel calm and capable.
  • We operate from a framework of partnership.
  • We are creating a company founded on respect, flexibility, and the inherent value of every individual.
  • We only work with clients who align with our values, and will not take any action that is out of our integrity.

Core Purpose: We help hold business boundaries so business owners can focus on helping their clients and changing the world.

Elizabeth Potts Weinstein, Founder & Lead Attorney


Elizabeth founded EPW in 2012 to help her fellow small business owners find ease and simplicity in all of the legal requirements of owning a small business. She has been an online entrepreneur for over fourteen years, founding various projects such as Live Your Truth and The Wealth Spa.

Elizabeth studied law at the University of San Diego School of Law, and Chemistry / Biology / Environmental Studies at Drury University, in Springfield, Missouri. When not running EPW, she spends her time playing basketball with her 12 year old kid, learning new stuff (studying for a Master’s in Human Behavior), and pursuing her quest to drive the empty roads of the U.S. National Parks.

Click here to read Elizabeth’s Story

Elizabeth Hiking


Find Elizabeth as @ElizabethPW on Twitter & Facebook & Instagram

Erika Yost Kumar, Strategy & Operations Manager


Erika joined the EPW team in 2014, with a focus on business development and systems. Based in Denver, Colorado, Erika and her husband are digital nomads who have worked from multiple locations including France, India, Kenya, Guatemala, and Uruguay. With a diverse professional background in corporate communications, nonprofit management, and socially responsible investment analysis, Erika is passionate about EPW’s mission to help creative small businesses to grow and thrive.

Erika studied French at Vassar College and Intercultural Management at the SIT Graduate Institute in Vermont. As a part of her graduate degree, she spent a year in Benin, West Africa, promoting girls’ education in rural communities. In her free time, Erika is passionate about wildlife preservation, reading memoirs, British crime dramas & 1970s punk rock, and a stuff-free, adventure-full lifestyle.

Animal Mama

Find Erika as @Animal_Mama on Twitter

Katie Browning, Online Community Manager

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Katie joined the team in 2015 with the mission to curate and share great content with EPW’s supporters. Her background includes nonprofit development & communications, governmental relations, higher education consulting, and environmental policy work.

Katie’s first year with EPW was spent working remotely from Medellín, Colombia and Mendoza, Argentina where she enjoyed exploring the local food markets and vineyards, seeking out new hiking spots, and volunteering with environmental & social justice groups. She moved back to her hometown of Boulder, Colorado in 2016 to begin a Masters of the Environment degree at University of Colorado.

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Find Katie on LinkedIn.