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Tag Archives | behind the launch
Behind 18Days: Why's of the Long Form Sales Letter, Pricing, 18 Days & Promo

Behind 18Days: Why's of the Long Form Sales Letter, Pricing, 18 Days & Promo

By on May 27, 2011 in Marketing and Making Money

Share Program launches have this mystery to them – why do people craft their pages the way they do, who does calls versus classes versus scholarships versus give aways, pricing and levels and deadlines … all a mysterious combination that may or may not work because we don’t know what actually happens underneath the hype [...]

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Hi. My name is Elizabeth. And I have a plan.

Hi. My name is Elizabeth. And I have a plan.

By on May 6, 2011 in Marketing and Making Money

Share But … I’m afraid to tell you my plan. You see, my nature in plan-making-and-executing mode is to keep it secret. Keep it safe. That’s what the caveperson inside of me desperately wants to do. Protect the plan. Prevent sabotage of the plan. Focus on the plan. Implement the plan. And while all of [...]

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How to Launch When You're Not Really Here

By on August 27, 2010 in Marketing and Making Money

Share I’m not really here. In June my 5 year old daughter Gracie’s symptoms hit their worst point, we finally got her diagnosed and hospitalized on July 1st, surgery on July 3rd. My life (and business) was temporarily halted so I could concentrate on what’s most important. Of course. And, to be honest, it’s two [...]

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Shut Up & Listen: Why Launches Fail

By on June 13, 2010 in Marketing and Making Money

Share My earliest memory is the moment when I realized that other people have thoughts. Until that instant, I had been operating under the childish assumption that only I had an internal dialogue, that other people were automatons there to provide for my needs, to give me what I wanted, to fill up the world. [...]

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Behind the Launch of Build Your Tribe

By on May 25, 2010 in Marketing and Making Money

Share It’s 11:08 PM on Monday night. Two hours ago the Build Your Tribe went live & I emailed my First Dibs list to give them the first chance to join the pre-sale of my newest program (and I’m super excited to say that people have already bought! yay! it’s working!) But before I go [...]

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Behind the ReLaunch of ElizabethPottsWeinstein.com

Behind the ReLaunch of ElizabethPottsWeinstein.com

By on March 31, 2010 in Marketing and Making Money

Share “I’m looking at the home page of your website. Elizabeth … what exactly do you do?” And therein was the problem. It was February 2010, a late Friday night video skype meeting with my then-consultant, now-COO Ken Moorhead, going over my product lines and website and figuring out how to take this stuff that [...]

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The Live Your Truth Project: Behind the Launch pt 1 – Inspiration

The Live Your Truth Project: Behind the Launch pt 1 – Inspiration

By on August 12, 2009 in Living Your Truth

Share On Monday August 10th I launched The Live Your Truth Project, where I interview 24 entrepreneurs who are speaking & living their truth in their businesses & life.  Here I’m chronicling the “behind the launch” journey so you can also learn from what worked, what didn’t work, and what I’ll be doing differently the [...]

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