These decisions seem completely unreasonable.

The program makes money. The book was already printed. The website got google organic traffic.

But sometimes the only way to move forward is to let things go.

Is there anything in your business that’s distracting you from what you really want to be doing?

What’s in your business that’s leftover from who you were yesterday?

What do you need to let go of so you can be 100% yourself?

Especially since life is complicated. Sometimes stuff goes wrong. Or gets messy. Or gets harder.

Wouldn’t it be great if you could just tell the entire story, the whole truth, and people would still love you and buy your stuff?

[If you can't see this video, go here]

Check out Why I Never Want to Be Called a Guru … part 1 about access & engagement

So what do you guys think about telling the whole story?

I was inspired to make this video (made in a hotel room in San Diego) by Jason Jennings’s book Think Big Act Small: How America’s Best Performing Companies Keep the Start-up Spirit Alive, and the free chapter of Gary Vaynerchuk (@GaryVee)’s new book CRUSH IT! Why NOW Is the Time to Cash In On Your Passion.

Here’s the thing … even though my decision does happen in business every day (especially for those who become *great*), it’s definitely not being talked about enough in our industry. And for a long time I was afraid to say this out loud … but after reading Jason’s book and Gary’s chapter, I’m convinced it was right for me and it may be right for some of you.