Who owns your personal brand: you, or your company? In the 4th episode of EPW Live, Elizabeth Potts Weinstein discussed the problems you face when you do not clearly claim ownership over your personal brand. In the show, Elizabeth talked about:
- What’s included in your “personal brand” (much more than your Twitter and Facebook accounts!).
- What sole proprietors forget when they form an LLC or join a bigger company.
- Why you may have to buy the right to use your own personal social media account or personal domain name from the bankruptcy estate of a failed business.
- What documents you need to keep ownership over your personal brand (and how this is also a good asset protection strategy).